If I had a nickel for everytime I’ve heard the phrase “content is king,” I’d be a very wealthy man.

Over the years, when I’ve been on projects in a meaningful creative role (which I can count on one hand, thus far), it always, always comes back to one thing for me – the story.

As Robert McKee puts it best “Story well-told.”

This isn’t existential. It isn’t debatable. Watching great films, or great televison, or even a great short film tells us this in visual media. A play, a book, a poem or a painting “well-told” all hold the same power.

The issue in the business is that there’s so much money to be made on simple “content” that we forget the things that ignite the passion and inspiration in us that a great story creates.

Instead we replace it with satisfaction at the power lunches, the nice offices, cars and homes, and “people we know” and the politics of power.

I’m trying to come to terms with how to continue furthering my own personal career and stick to the titular principle above as much as I can. Part of that will come from creating businesses and business opportunities that foster collaboration and innovation with new storytellers around the country and around the world.

I don’t yet know where that place will be, but I can tell you that I am passionate and excited about the prospects of what can be.

Some of the greatest storytellers in human history had nothing more than a few people gathered around to listen to them as they wove their masterful tales. No lights, no cameras, no special effects, no layers of executives and lawyers and agents and managers.

The industry system as we know it today by no means has a monopoly on talent, and by and large have chosen to forget the relevance of a well-told story, and replaced it with the “well-marketed” story.

Something different is coming.