If you haven’t seen this, and apparently I’m a bit behind in jumping on this bandwagon; you must watch, and if you like, buy.

*side note – I can’t figure out for the life of me why the creative folks out there don’t go into productions that take at least *some* level of professional effort, like Dr. Horrible, and set up some minimal merchandising before release.

In this case, it would have been simple to upload a few “Dr. Horrible” images for t-shirts and coffee mugs from someplace like CafePress and with the show’s popularity taking off, it could have been a bonanza.

Anyway, point is, it’s just too easy, and too low-cost to *not* make elements like these part of the deliverables for new media shows.