In the rapidly-changing technology and media landscape of today, there is one constant need – to do things better, faster, and cheaper than ever before.
That holds true for creative production as well as creative (and any other) business.
If you do not have the ability or the will to move fast, or adapt quickly, you are dead – you just might not know it yet.
Old media (not necessarily as a euphemism for all the old studios and networks – old media is a way of thinking, of managing, and of communication and awareness or lack thereof) is fighting this battle every day, and losing.
It’s losing to it’s phalanxes of executives, business affairs, legal affairs and insurance policies.
And it’s creating a huge opportunity for smaller, faster companies led by individuals who understand not on the minutiae of what it takes to make their product (and therefore be able to make it better/faster & cheaper), but who also actually understand and grasp what’s going on in this new world.
The moment for trying new things, new business models, new ways of integrating talented & experienced individuals is now.
Who’s going to take the opportunity and make it work?
Wait & see.