Midnight Money Madness was one of the first iterations of “Participation TV” launched in the US. On this show I served as Endemol’s Executive in Charge of Production on 164 hours of live television, broadcasting nightly on TBS.
From working with sweepstakes attorneys to designing “call flow,” our team worked tirelessly to get the show to air, learning a lot in the process.
And like they say, there’s nothing quite like live television. You never know what’s going to work, or not work when it’s supposed to, and it’s all in how your team plays that keeps it all together.
We had a strong team, and a pair of fun, professional hosts that kept going night after night during our first (and only) season of this show.